The pandemic has hit everyone very hard. The UK economy has been shaken to its core and it has been especially tough for businesses that have been deemed to be “non-essential” as they have not been able to trade efficiently and have had to find alternative ways to keep going. Even before the pandemic took hold, the high street had seen its share of troubling times. With many big brands shutting their doors for good, you could be forgiven for thinking it was all doom and gloom for the sector.
However, often from a disaster there is a resurgence and the chief economist at the Institute of Directors, Tej Parikh, predicts the UK economy is on course for a bumper bounce-back this year.
With lockdown restrictions lifted and society going back to some sort of normality, people are taking the chance to get out more and support their local area. There is now a real opportunity for independent businesses to fill the void left by some of the brands and chains that have left vacant premises scattered across our high streets.
People have been desperate to venture out again and they can now dine in restaurants, drink in coffee shops and enjoy a little retail therapy, so what’s stopping them from visiting your business?
Do customers know you are open? Do they know where you are? Do they even know you exist?
Consumers’ shopping habits have changed in recent times, by shifting their initial searches online to find out about their local area and what it has to offer. Instead of going out window shopping they are staying in, browsing online looking for their next purchase or finding the perfect place to eat out. So, if you are not utilising digital, you could be missing out on customers. Even if you do have an online presence, are you making the most of it? What are you doing to encourage customers into your business? Is your business in the best shape it can be?
The Retail Mutual is in your corner
The Retail Mutual has launched its “Stronger Business, Stronger Future” campaign. As an independent business, it can be easy to feel a bit of an underdog compared to larger brands or other independent businesses that may have a better grasp on their marketing efforts. If recent events have taken their toll on your business, we want you to know that The Retail Mutual is in your corner and ready to help you get your business back on track.
We have teamed up with Wonderful Creative Agency to create an in-depth marketing promotion guide. The purpose of this guide is to help business owners (like you) get the most out of your digital marketing to attract more customers and increase your on and offline sales.
This guide includes information about:
- SEO – How to improve your website so that it has a better chance of being found online
- Google My Business – A free way for your local community to find your business online
- Social Media – How to make the most of social media for your business
- Paid search – What it is and how can paid search work for your business
- Paid social – How advertising on social media can help you find new customers
- Video – Use video to promote your business and engage your customers
- eCommerce – How to use your website to sell your products
- Reporting and monitoring – Find out if your marketing is working from measuring data
- Bringing offline, online… – Use traditional marketing to drive online sales
What’s more, we have produced a series of complementary blogs, giving additional information about how you can improve and strengthen your business. Don’t miss a single blog by signing up for our newsletter, jam packed full of valuable tips to help busy business owners like yourself.
Supporting independent businesses
At The Retail Mutual, we have supported independent businesses for over 20 years, providing them with support, security, peace of mind and financial protection when they need it most. We want to see your business succeed; we want you to have a stronger business for a stronger future.
Even with the strongest of businesses, an unexpected knock could still have a major impact, which is the last thing an already struggling business needs. Being unable to trade or having to pay a hefty claim could certainly put your business up against it.
The Retail Mutual can provide your business with the protection it needs to keep it covered, so if the unexpected does happen and your business takes a heavy hit from a claim. Then, The Retail Mutual is here to help you get back on your feet.
Call. Quote. Covered.
If you want a stronger business for a stronger future, then choose The Retail Mutual as your business cover provider. Since its inception in 1999, The Retail Mutual has grown to provide cover to over 100 different trade types including retail, hair salons, barbershops and catering businesses. Why not see what we can do for your business by getting a free no-obligation quote from us? Start your quote online today or speak to a member of our service team by calling the number below.