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Running an independent convenience or grocery business can be challenging, and unexpected and unwelcome events can pose real threats to retailers’ livelihoods. You might be an independent business owner, but you are not alone.

GroceryAid’s emotional, practical and financial services are FREE and available to all independent retailers and their employees. From the first day of their employment, colleagues can access GroceryAid’s support through the charity’s FREE and confidential Helpline which is open 24 hours a day, 365 days a year and can support more than 200 different languages.

On Tuesday 26 April, the annual GroceryAid Day returns and GroceryAid is asking independent retailers to help raise awareness of the charity and its FREE services to all colleagues working in the grocery and convenience industry. This year’s theme is Let’s Talk GroceryAid, and the goal is to tell as many colleagues as possible about how the charity can support them.

Why get involved?

Talking to a colleague about GroceryAid can be life-changing for an individual. Last year 54% of colleagues received support because of word of mouth and employer referral.

GroceryAid has already experienced a 93% rise in applications for financial support and a 47% increase in calls to the free and confidential 24/7 Helpline since this time last year.
How do I get involved?

How do I get involved

Retailers can download GroceryAid’s FREE and easy to use communication toolkit which is designed to celebrate this year’s theme, #LetsTalkGroceryAid. Retailers can use printed materials, digital content and videos from the toolkit to reach every part of their organisation.

For more information about GroceryAid Day click here

Helping to raise awareness of GroceryAid Day means that people like Sunita can receive the support they need.

When Independent Retailer Sunita lost her husband to Covid, she turned to GroceryAid’s 24/7 Helpline for support. Overnight, Sunita had become a widow, plus the owner and Director of multiple businesses. This put a lot of emotional stress and pressure on her. In this film, Sunita explains in her own words how GroceryAid provided additional emotional support and counselling when she needed it.

Watch Sunita’s Story

For information on GroceryAid and the services that they offer access to, check out or get in touch via their helpline 08088 021 122

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