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As an independent business, you might think marketing, and advertising, all sounds great, but is it something a little beyond your capability. It could be down to budget, resources, time, or just general knowledge and knowing where to start.

There are many ways you can market your business, but we have complied together five free marketing ideas that you can implement today, and it won’t cost you a penny.

  1. Google My Business
  2. Social business account
  3. Speak to people in your local area
  4. Tell a local newspaper
  5. Email your customers

1 – Google My Business

The days of listing your business in the Yellow Pages are gone; all consumers have to do is go onto Google and type, for example, hair salons near me or coffee shops near me or even convenience shops near me. Google then displays all the relevant businesses based on the persons search within their local area. But how can you get your business within those search results? By creating a Google My Business profile, this is a free tool that helps small businesses promote themselves in their local area.

All you need to do is create a free Google account, then create a free Google My Business profile. Ensure you include essential information like your businesses address, opening times, telephone number, email address and website, if you have one.

Google My Business is also used to obtain Google reviews, which is another free way to promote your business. If you are unsure what to do or would like to know more about how Google My Business works, then take a read of our helpful blog.

2 – Social business account

There is no escaping it, social media plays a big part of everyday life, regardless of whether you have a social media account. A lot of businesses have found success and seen an increase in sales using social media platforms like Facebook and Instagram, which again are free to set up and use, it will only cost you is time. If you sell a physical product, then Instagram is a great platform to showcase your products but also to engage with potential customers and encourage new customers to share pictures of them with product (user-generated content).

It’s important to remember you don’t have to be on all social media channels, find where your audience is, or which one you engage with the most would be the best place to start.

Once you have created a social media account for your business, then it’s time to post things about your business, any promotions or discounts, new products you have for sale, it’s time to tell people to like your page.

3 – Speak to people in your local area

When was the last time you took a walk around your local area and spoke to people about your business? You might have a good idea about who your customers are as they visit your establishment, use your service or buy your products, but what about all the people who walk past every day and never enter. Why not ask them?

Take a stroll around your local area and ask people if they have heard about your business if they have been in before, what they think etc. It is a great insight into what consumers are looking for and what they expect. For example, if many customers buy online and don’t have a website, it might be time to consider one.

4 – Tell a local newspaper

Does your business sponsor a local sports team, raise money for charity, or do something unusual to promote your business? If so, why not tell your local paper? Local papers are always looking for news stories and content for each edition and their websites, make it easy for them. Even your story as a business; why you started, the struggles, your biggest success, and any changes you have seen. Find your unique angle that makes your business interesting to journalists.

5 – Email your customers

Are you collecting email address? If so, are you asking for marketing permissions? If someone makes a purchase or uses one of your services, then sending a follow up email to say thank you and for any feedback is great for extending the overall customer service you provide. However, if you email people to promote your business, you will need to obtain marketing permission from the individual according to GDPR.

Email is a free and easy way to promote your business, keep in touch with customers and gain Google reviews or feedback.

Stronger Business, Stronger Future

There are just 5 things you can do to promote and market your business for free, but if you are looking for even more ways to get your business heard about then our newest downloadable guide is for you. The Retail Mutual has launched its “Stronger Business, Stronger Future” campaign to help independent businesses utilise digital marketing to attract more customers and increase on and offline sales. But, even if you do have an online presence, are you making the most of it? What are you doing to encourage customers into your business?

Is your business in the best shape it can be?

We have collaborated with Wonderful Creative Agency to create an in-depth marketing promotion guide. The purpose of this guide is to help business owners (like you) get the most out of your digital marketing.


The Retail Mutual is in your corner

At The Retail Mutual, we have supported independent businesses for over 20 years, providing them with security, peace of mind and financial protection when they need it most. We want to see your business succeed; we want you to have a stronger business for a stronger future.

Even with the strongest of businesses, an unexpected knock could still have a major impact, which is the last thing an already struggling business needs. Being unable to trade or having to pay a hefty claim could certainly put your business up against it.

The Retail Mutual can provide your business with the protection it needs to keep it covered, so if the unexpected does happen and your business takes a heavy hit from a claim, The Retail Mutual is here to help you get back on your feet.

Call. Quote. Covered.

If you want a stronger business for a stronger future, then choose The Retail Mutual as your business cover provider. Since its inception in 1999, The Retail Mutual has grown to provide cover to over 100 different trade types including retail, hair salons, barbershops and catering businesses. Why not see what we can do for your business by getting a free no-obligation quote from us? Start your quote online today or speak to a member of our service team by calling the number below.

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Claims0333 2121 008
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